Eight out of 10 apps are downloaded, used once and then deleted, and users typically make a decision about an app within 10 seconds of opening it. How do you mitigate user rejection? Through exceptional user experience and mobile app design. To ensure the most amazing user experience to your app users, Touchstone’s UI/ UX design
team’s innovative solution ideas are based on the information that is gleaned from extensive discovery and collaborative strategy sessions with your team in order to
determine:
- What kind of app you should build. What should it do and for whom? Who are your intended users—their needs, expectations and behaviors?
- What are the most probable desktop functions that your users want on a mobile platform? What do your users want to do on-the-go?
- With that information in hand, our team of top-notch designers then goes to the drawing board, literally. We sketch and wire-frame your app, choosing the best
- elements to include based on mobile design best practices.
Touchstone’s team develops a solution with a perfect blend of functionality, usability, and security giving your users an app they will love.
Touchstone’s app development methodology:
PRODUCT IDEATION/STRATEGY
We take a holistic approach to early-stage projects, helping you to understand the competitive landscape while we learn about you, your vision, and your goals. We partner
closely with you along the way, bringing together our collaborative teams to include research, design thinking, and strategic planning to help get you there.
INFORMATION ARCHITECHTURE
With our understanding of your users’ needs and your business goals, we address the high-level architecture with the following considerations: goals of your target users, scenarios that support your users in meeting their goals, and business objectives for the different components of the system.
CONTENT STRATEGY
You’ve got great content and now it’s time to create a great user experience for it. Touchstone can help. Through our user-centered design process we deliver strategic plans for the creation, delivery, and maintenance of useful, usable content.
INTERACTION DESIGN
Interaction design defines the interaction between your users and your digital products. We believe that the key to creating great interaction design and great products is finding the intersection between business needs, user needs, and technical implementation.
VISUAL DESIGN
While the interaction design provides the foundation for your product, well-guided visual design can create confidence and positive perceptions about your brand. At Touchstone, we create visual design directions that build on and enhance evidence-driven interaction design. We evaluate visual designs with users.
PROTOTYPING
Understanding the value of product concepts is difficult without something tangible to evaluate. We will create prototypes for use as artifacts to research a new product’s value assumptions. We create interactive prototypes to illustrate how a design will function, communicate, and feel.
Below are the steps that we follow to develop awesome apps / dashboard for your users:
Strategy and Content
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Wireframing and Prototype
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Execution and Analytics
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